Harutane — turn your original IP into a business

The squeeze

Loved by fans. Costly to feed.

Most original-IP creators hit the same wall: an audience that adores the characters, and no affordable way to keep feeding them or to actually sell anything.

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Content costs too much

Animation and studio time burn hundreds of pounds per clip. You can't post at the pace the algorithm rewards without going broke.

📦

Nothing to sell

Building a shop, sorting print-on-demand, fulfilment and a storefront is a second full-time job most creators never get to.

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Growth is all manual

Posting, scheduling, outreach, keeping characters on-model take by take — it doesn't scale, and it eats the time you'd rather spend creating.

What you get

Two things every IP needs — done for you.

01 — Content costs down

Make on-brand content for pennies, not pounds.

Set your cast up once — upload your real reference frames and we lock the look, colours and style. Then generate as much on-model video as you want, yourself, at a fraction of studio cost.

£220~£3

per 15-second video — pay-as-you-go credits, no studio, no waiting.

Your characters stay consistent, take after take
Self-serve — you keep full creative control
Optional voices, captions and localisation built in

02 — Products ready to go

A shop that's already built, in three high-margin lines.

The moment your cast is ready, so is your store. List to your own storefront and TikTok Shop, no fulfilment headaches for the digital lines.

Digital prints — instant download, ~91% margin, zero fulfilment
Print-on-demand — real products shipped for you (Gelato), ~67% margin
Personalised animations — buyers add a name, renders in seconds, ~96% margin

Personalised video used to be enterprise tech costing a fortune. Now each order renders for about £0.

The breakthrough product

Personalised videos — set up once, sell forever.

Personalised video used to be enterprise tech that cost a fortune. Now it's a few clicks — and every order renders in seconds for about £0.

Pick a clip

Choose a base video and drop in {name} / {message} tokens where the buyer's words should appear.

List in one click

Push it straight to your storefront and TikTok Shop as a personalised product.

It sells itself

Buyers type their message; the video renders and delivers automatically — no work, no per-order cost.

You keep ~96%

Near-zero marginal cost makes personalised videos the highest-margin line you can sell.

And the storefront comes with it. No Shopify account needed — we host your shop at your own web address, with your products grouped by your IP and its categories.

How it works

From characters to cash flow in four steps.

Bring your IP

Upload your characters' real reference frames. We auto-read their colours, shapes and style so every generation stays on-model.

Set up your cast

Lock your look in a couple of clicks, add optional voices, and run a consistency test on the same engine your content uses.

Generate & post

Make on-brand videos yourself, pay-as-you-go, and schedule them straight to your channels.

Sell & keep ~90%

Your three product lines go live on your storefront and TikTok Shop. You keep the lion's share of every sale.

Earning potential

The maths works in your favour.

Two levers decide whether an IP makes money: what it costs to make content, and what you keep when something sells. Harutane moves both — hard.

Cost to make a video

Same on-brand 15-second clip, two ways to make it.

Traditional studio time~£220

With Harutane~£3

A ~98% drop in content cost — a 15-second video for the price of a coffee. Post daily, test more, reach more people, without the budget it used to take.

Where the money goes on a £19.99 print

Fair, industry-norm economics — you keep most of it.

Product cost (Gelato)£6.50

Platform fee£0.88

Harutane commission (~10%)£2.00

You keep£10.61

~53%

kept on a physical product — and up to ~90%+ on digital & personalised lines

Figures are illustrative of the model, not a guarantee of earnings. Your results depend on your audience, pricing and how much you sell.

For brands

Want to start with original IP? We'll build it with you.

You don't need a character library or an animation studio to launch your own IP. Bring an idea or an existing brand and we'll stand up the characters, the content engine and the storefront — then run it as a shared venture campaign.

Mint new characters and series, on-brand and consistent
A whole content engine and shop, not a one-off campaign
A revenue-share partnership — we both win when it sells

Talk to us about a partnership

Bear & Fox — built on Harutane

Proof it works

We built the platform on our own IP first.

Bear & Fox — original characters from the storybook "How Lucky Are We" — are made, posted and sold entirely through Harutane.

150k views · "How much I love you" ↗

103k views · "A little pick-me-up" ↗

103k views · "…and more" ↗

91k views · "I love you and I trust you" ↗

🛍 See a live store — the Glimmers shop ↗ ▶ Watch on TikTok — @glimmers.store

821k+

views generated

150k

on a single post

Pan-EU

audience on English captions

3 lines

selling live

Pricing

Start small. Scale when it's working.

A simple monthly plan, pay-as-you-go generation credits, and a fair commission only when you actually sell.

Creator

£15/mo

For solo creators getting their IP earning.

Character studio & consistency tools
Pay-as-you-go generation credits
Digital & print-on-demand storefront

Get started

Pro

£49/mo

For growing IPs ready to sell across every line.

Everything in Creator
Personalised animation products
Scheduling, analytics & outreach tools